Craig Beck Stop Drinking

Craig Beck ABNLP. ABHYP. DhP. is a renowned, professional alcohol addiction therapist, coach, and mentor.

Craig is the author of several bestselling addiction recovery books, such as 'Alcohol Lied to Me' and 'The Alcohol Illusion.'

His unique approach to helping people escape the loop of alcoholism is based on his personal experience as a former problem drinker. He talks candidly about how alcohol held him in its miserable grip for twenty years.

Every day, he made excuses about why he 'needed' to drink.

He failed to make the connection that his alcoholism was the reason for the vast majority of his problems.

Finally, he acknowledged he needed some form of alcohol treatment. Still, Alcoholics Anonymous was too depressing, and Craig refused to stand up in a room full of strangers and label himself 'an alcoholic.'

Rehab was too expensive, and he couldn't risk taking an extended leave from work!

He tried almost everything.

From silly gimmicks, herbal supplements, and hypnosis through to prescription medication (recklessly ordered from abroad online). It seemed like nothing made any real difference.

Eventually, he realized willpower was not the answer to getting long-term sober.

When Craig used his training as a coach and master NLP practitioner to change the meaning of alcohol, it stopped being something he saw as a benefit. As a result, it became something he viewed as nothing more than 'attractively packaged poison.'

Finally, it clicked, and life suddenly became peaceful, happy, and secure. He lost weight, slept like a baby, reconnected with his family, regained his career, etc.

Now Craig Beck passionately helps people like you to escape the same miserable loop. Over 200,000 people are now living their own happy, sober life as a result.


The Stop Drinking Expert (SDE) approach to addressing alcoholism is highly regarded for its unique and effective strategy. The method, developed by Craig Beck, doesn't just focus on the physical dependency but instead takes a comprehensive approach. It tackles the psychological and societal aspects of alcohol addiction as well, making it a powerful tool for many in their battle against alcoholism.

The first thing that makes the SDE approach stand out is its holistic perspective. Instead of viewing alcoholism simply as a biological or medical problem, it considers the issue in a broader social and psychological context. This takes into account how societal norms, personal beliefs, and lifestyle choices can influence and perpetuate alcohol addiction. By addressing these factors, the SDE approach offers a comprehensive way to confront alcoholism.

Another key strength of the SDE approach is its empowerment focus. Many traditional methods emphasize the victimhood of the alcohol-addicted individual. However, the SDE approach flips this narrative. It empowers individuals, showing them that they are not powerless victims of their addiction, but rather, they are capable of taking control and making the necessary changes to overcome their addiction.

The SDE method also avoids the common strategy of inducing guilt or shame in the individual suffering from alcoholism. Instead, it focuses on fostering self-love and respect, reinforcing that it's not a moral failing or lack of willpower that leads to alcohol addiction. This empathetic perspective helps remove the stigma associated with alcoholism, which is often a significant barrier to seeking help.

Perhaps the most impactful element of the SDE approach is its focus on understanding the 'why' behind the drinking. Many traditional methods address the 'how' to stop drinking but miss this critical aspect. Understanding why individuals drink provides valuable insight into the triggers and factors that encourage addictive behavior. With this understanding, individuals can develop strategies to avoid or counter these triggers, making it easier to sustain sobriety.

A crucial component of the SDE approach is that it does not advocate for moderation, which can often lead to relapses, but promotes abstinence. This approach aligns with the reality that alcoholism is a progressive disease, and moderation is often not a viable solution for those with a serious addiction.

When you get started, you too can leverage the power of community. The approach doesn't leave individuals to navigate their sobriety journey alone. Instead, it provides a support network of individuals facing similar challenges. This shared experience can provide a sense of camaraderie, hope, and motivation to continue the journey towards sobriety.

The Stop Drinking Expert approach's strength lies in its comprehensive understanding of alcoholism. It does not restrict itself to just physical dependency but addresses the psychological and societal facets of the issue as well. By fostering empowerment, understanding, and community, it provides an empathetic and effective strategy for those looking to overcome alcohol addiction.

This approach has proven to be incredibly successful, making it a compelling choice for those looking to break free from alcoholism's chains.

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