But I genuinely like the taste of alcohol, so now what?
Like the taste of alcohol?
Most people who drink wine everyday claim they honestly like the taste of it.
This is nonsense; alcohol tastes so bad that the drinks manufacturers essentially have to find increasingly potent ways to cover it up.
The body is an amazing and sophisticated piece of natural engineering.
Despite what lies you have taught yourself on a superficial level, you still cannot break the rules your body has created over millions of years of evolution.
Right at the top of our hierarchy of needs is the need to protect life, to stay alive at all costs.
This is hardwired into every cell, every molecule and every tiny atom of your being. You can’t decide to stop your heart beating or never to breathe again.
You can’t because it breaks the ultimate built-in rule; that of ensuring self-preservation at all costs.
The reason pure alcohol tastes bad is the same reason rotting meat or moldy, fungus-infested bread tastes bad. Your body is warning you that you are consuming something that is putting you at risk.
Think about it, in a hospital operating theater, the room and the entire medical team that works in it must be 100% free of germs, bacteria, and viral contaminants.
So what do they scrub their hands with; not soap but alcohol.
Because instantly on contact with any living organisms, it kills them dead! It pulls every bit of moisture out of their cells and causes them to implode in on themselves. At a microcellular level, alcohol is akin to thermonuclear war; nothing survives.
Do you honestly believe you have some amazing internal system to get around this fact?
Somehow, when you consume this dangerous disinfectant it doesn’t do the same level of damage because you have hidden it in a bit of cranberry juice.
The truth about the taste of alcohol
Alcohol tastes horrible, you already know this but have forgotten, or as is more accurate, you have conditioned yourself to believe the opposite.
As a hypnotherapist, I can tell you that this is entirely possible and can be easily replicated in a relatively short space of time to prove the point.
In hypnosis, the conscious (thinking and judging) mind is bypassed, which means I can speak directly to the subconscious and implant beliefs without interference from the ego.
Obviously, in therapy (and what you will find on the hypnosis tracks that accompany this book – available in the members’ area) all suggestions are positive and delivered for your benefit, but it is entirely possible for me to condition you to enjoy something deeply unpleasant, such as a hard punch on the arm!
If while under hypnosis I hit you hard but told you it felt amazing and repeated that process many times and over several sessions, you would eventually begin to crave the experience.
You can see this feature of the human mind demonstrated in the most horrendous situations.
When people are held captive by a sole individual and despite the fact that this person has abducted them, tortured and abused them, the victim slowly over time begins to develop feelings for the perpetrator.
Despite suffering at the hands of this person, they become conditioned to their environment and begin to want to please the person who holds them against their will.
This phenomenon has been studied at length by eminent psychologists and is known as ‘Stockholm syndrome’.
To a certain degree, I believe you are suffering from a form of this syndrome, alcohol has abused you for so long that you now firmly believe there is a benefit to you. You have fallen in love with a killer!
I say again, Alcohol tastes bad, your first interaction with it proved that point.
When you first sneaked a drink of your father’s neat whiskey, did it taste amazing?
Or did it taste vile?
Most people will say it tasted disgusting and they couldn’t ever imagine getting hooked on something that tasted that bad.
The taste of alcohol has not changed, so the only explanation for your current belief that it tastes good, is that you have changed. You have conditioned yourself to believe booze tastes good.
Don’t feel bad; you have had a significant helping hand from society and the advertising industry.
What you must understand from this point on is that what you previously believed about booze was a lie and nothing more.
If I poured a glass of pure alcohol and asked you to dip your little finger in and taste it, I am sure you will agree it would taste horrible, indeed, if you drank that glass of liquid you would shortly be dead.
Funny really because since birth you have been programmed to ignore this and instead believe that alcohol is natural and an everyday part of life that you must consume if you are to be considered by your peers as a fun and social member of the gang.
Let me ask you a question:
If you had some strong rat poison for dealing with a tricky vermin infestation, would you keep it in a chocolate box and put it within reach of your kids?
Alcohol is similar to an anti-personnel landmine.
You step on it and beyond a small clunk, all appears fine… until you try and step off it. Then and only then you discover what a mess you are really in.
Our desire to drink is what we call a proponent need; this is a ‘need’ that has a powerful influence over our actions. Everyone has proponent needs, but those ‘needs’ will vary among individuals.
A teenager may have a need to feel that he/she is accepted by a group.
A heroin addict will need to satisfy his/her cravings for heroin to function normally in society, and because of the strength of the need, they are unlikely to worry about acceptance by other people.
There is no difference between alcohol and heroin, or alcohol and nicotine. The only difference is alcohol is socially acceptable.
But ask yourself this, if it had not yet been invented and I brought it to market tomorrow, do you think I would get it even halfway through the rigorous testing process modern day food and beverages have to go through?
If you are really ready to learn how to stop drinking and dump this poison out of your life.