Sober Curious Is Getting Seriously Big
Sober Curious Just Became ‘A Thing’
You can’t avoid it these days, or so it seems. Sober Curious is getting mentioned everywhere. But, how did something formally considered to be ‘boring’ become the new ‘cool’.
There are Sober Curious clubs, Sober Curious early-morning dancing bashes. There are even Sober Curious social media stars with millions of followers.
The amount of alcohol consumers around the world has reduced by almost 5 percentage points since 2000. The Drink Information Group states alcohol revenues have dropped for several years straight. This doesn’t appear to be slowing down anytime soon.
In towns such as New York and Los Angeles, it is standard for dining establishments to have unique nonalcoholic beverage lists. Google searches with the word “mocktail” are up considerably. Plus, internet journals like the Temper have debuted to defiantly promote the advantages of a clean living style.
Sober Curious Is Not A Fad
This is not a trend buoyed by dependency and rehabilitation tales. The millennial and Gen Z-driven craze is viewed as a key component of a growing health trend. Young people want to have social events less concentrated on drinking (and the following mornings less fuzzed by consequences).
This in addition to a transformation toward living clean and sober as a general default.
Fantastic, but it’s not all roses! It’s certainly not inexpensive to go dry. Sober Curious drinkers will still need to invest a hefty $12.50 a pop for an AF mocktail. Big bucks for just a little fruity shot they might down in a couple of minutes.
Pubs and dining establishments might spend more creating sober alternatives. Mocktails and alcohol-free beverages tend to use a lot of fresh ingredients, with elaborate essences and mixtures too. Big Alcohol is worried and is closely monitoring the Sober Curious movement.
They are trying to work out if it’s a fad or something that’s going to have legs in the long run.
Quitting Drinking Is No Longer A Taboo
Not so long back quitting drinking was something you kept to yourself. Firstly, because drinking buddies can often ridicule and bully those trying to leave the loop. Also, because telling people you are giving up alcohol seems to imply you are a terribly broken alcoholic or something.
No so, choosing not to drink poison for fun is a powerful and entirely logical decision.
Sober is becoming the new sexy, and for many good reasons:
1. Sober makes you look great.
For lots of people, being sexy means looking great and being eye-catching. Alcohol makes you fat and blotchy! When you quit drinking your skin improves, your eyes are more clear, and you feel and look a great deal better.
2. You become more positive.
Individuals frequently rely on alcohol and drugs to make them feel good about themselves. They consume alcohol or use drugs to deal with their low self-confidence. When you do choose to become sober, you find that you do not need these drugs to work as your props.
You can hold your own wonderfully. You find out more about yourself, without being overshadowed by these drugs. It gives you the drive to love yourself more, and with this comes peace of mind.
3. You radiate power.
Nobody likes to be near cynical, petulant people. When you’re constantly consuming alcohol or taking drugs. Chances are, you have lots of issues because of your bad habits. Nevertheless, as soon as you conquer these and your drug abuse issues. You become a tougher, smarter person, and individuals gravitate to this.
You end up being the individual folks rely on for guidance, and this is absolutely attractive.
4. You are positive.
Folks find brilliant, encouraging individuals enticing. A Sober Curious life means you can be the best version of you. You become more in harmony with yourself and your life. This also shows on your face and the way you hold yourself.
5. You’re rational.
Compared to others who are making an utter embarrassment out of themselves drunk, you are at peace and even tranquil. You react well to the pressures of modern life. No matter what life tosses your way. Alcohol is not there to overshadow your intelligence or make you say or do dumb things that you might lament in the future.
6. You’re on the best path.
Drinking and drugs can leave you sidetracked. Rather than going after your goals, chasing your passions, meeting similar individuals. You are sinking in the issues that your drug abuse brings. Compared to people who are using drugs or drinking, you are more on course with your objectives.
Or at least not heading down a hazardous, damaging road, that may be a huge turn off for people.
7. You’re steady and dependable.
You turn up on schedule or any time and any place you’re needed. Have no doubt, nowadays, having your life together like this is very sexy. Not forgetting that you have a better possibility of being successful in life or achieving your aspirations.
By being sober, you have more opportunity at improving and turning into the very best version of yourself.
8. You can be the best you.
With no alcohol and drugs influencing your mind and conduct, you are more alive than before. You are not battling with issues brought by or intensified by your drug abuse. You are in control of your body and mind, and can for that reason put your best foot forward.
This is attractive beyond your imagination.
Sober Curious And Completely Dry
Sharelle Klaus, the creator of COMPLETELY DRY, was among the initial adopters. She started the business in 2005 after sobriety throughout 4 pregnancies left her feeling left out on special occasions.
She initially launched her line of nonalcoholic drinks with “culinary-inspired tastes” in bistros in The United States. Sommeliers were at first snobbish, consigning COMPLETELY DRY to the classification of soft drink. However, gourmet chefs were responsive.
The beverages are now marketed countrywide in significant shopping establishments in ten flavors.
People Are Getting Tired Of Drinking
She claims that over fifty percent of United States drinkers say they ‘d like to consume less alcohol. This number increases to two-thirds for millennial consumers.
“Mental well being is becoming a much greater conversation point. It’s about maintaining that edge and that precision,” Klaus claims. She suggests nonalcoholic social drinking may help fight the dissociation impacts of mobile phones and social networks.
“It’s about being a bit more available to your friends.”
Non-alcoholic lagers, ciders, and beer, which chugged along as an ‘also ran’ for many years, has seen a revival. From craft makers to big brands likeHeineken, which in February released a nonalcoholic ale called 0.0.
Today, no-alcohol beverages represent only 5 percent of the draft beer industry. But marketing research suggests that Sober Curious maybe a $7 billion dollars global industry in about 5 years. Revenues from non-alcoholic beverages could pass alcohol sales within 6-7 years.
This Is Why Big Alcohol Is Worried
Only a few years ago the range of alcohol-free beers and wines was limited to a very disappointing and small range. It always used to feel that AF products were an afterthought, a little like ‘the vegan’ option on a restaurant menu. Something they have to do but don’t have any passion for.
There is a good reason for this. People who drink alcohol nearly always end up drinking more than they intended to. This is because of the drug interferes with the part of the brain responsible for making sound decisions.
Alcohol-Free drinks don’t have this mind-bending, pocket stretching side effect. Good for the consumer but bad for the bars and alcohol producers.
Thankfully, Sober Curious is now getting so big that the alcohol companies have no choice but to sit up and take this seriously.
This change in mindset is fantastic news for all problem drinkers. So many people are miserable with their drinking but they worry that quitting drinking will make them a social outcast. Not anymore, drinking is starting to go the way of smoking, and about time too.
Slowly, slowly we are bursting the bubble of unreality. For too long we have lived in a world where it’s the people who refuse to drink the poison who are considered strange.
Ready To Get Sober Curious?
If you are ready to call time on your drinking, this could be the perfect time to get started.
Turning your back on the prop of alcohol can be difficult, but only if you try to do it alone. Most people left to their own devices will use willpower to quit drinking.
Sadly, willpower has a 95% failure rate when it comes to breaking problem drinking.
There is a painless and easy route to sobriety. Click here for more information on the Stop Drinking Expert online courses and live events.
Or find out more about our international live quit drinking events.