Is it Becoming Cool To Be A Non-Drinker?
Non-Drinker Cool Is Finally A ‘Thing’
If you’ve been nurturing a large vodka and tonic at a party. You may not have observed, but not everybody at the gathering is consuming alcohol these days. It really is becoming cool to be a non-drinker!
As a generation, millennials are drinking less than their moms and dads and it’s not simply because they burned themselves out before reaching the lawful drinking age.
Celebrities are leading the trend
Even though there are still plenty of models, rappers, and actors who want to get drunk, this era has seen the growth of personalities who are extremely open about their sober lifestyles.
Crowned by many as the present lord of hip-hop, Kendrick Lamar notoriously rapped about his distaste for booze on a recent album.
While a Kardashian confessed in an interview that driving her intoxicated sibling Kourtney home from parties when she was 14 years of ages put her off drinking for life.
According to Marcus Leyton of Alcohol Research, there might be an element of generational defiance connected to the decision not to drink.
“The biggest cluster of alcohol consumers here are the baby boomers, the 40-to-50-year-old men, and women who have carried on their alcohol consumption habits from their own younger days.
But the cluster of drinkers that has just arrived at legal age does not necessarily consume alcohol in a similar way their moms and dads did.”
Youth is rebelling against booze
This narrative certainly rings true for the likes of 50 Cent, who despite singing about drinking rum and selling f*cking Vodka, has been public about avoiding alcohol and drugs. Members of his family have had bad experiences with drugs, alcohol included.
Star endorsements for alcohol do not always imply that the star uses the product. Many stars have their own alcohol brand but in real life don’t drink very much at all.
At first glance, this may look like a contradiction, but it touches upon the difference in between somebody who selects not to be a non-drinker and a recuperating addict sticking to the saying “one drink, one drunk”. Meaning that, for problem drinkers, alcohol cannot be controlled.
Eminem celebrated 10 years of soberness this year after turning to AA to fight his dependencies.
Not drinking is a choice
For those who decide to become a non-drinker, it’s about wanting a different way of life than obeying inflexible standards or judging others for their decisions.
” Health and wellness is a huge inspiration to cut back on alcohol or to cut out alcohol completely, and we certainly observe that from our campaigns,” Leyton says. “As the promotion progresses, we get comments from a lot of people on Twitter and Facebook about improved energy levels.
People are really feeling more refreshed and for many people, this is certainly a point to consider in stopping.”
Alcohol is not safe in any amount!
In spite of feel-good studies that advocate red wine if good for heart health, bubbly to minimize Alzheimer’s, and relating a glass of red wine to an hour on the treadmill (total BS by the way). The majority of research has turned on alcohol, connecting it, even in small amounts, to an increased risk of getting cancer.
The United States Society of Clinical Oncology associates 6 percent of new cancers and tumor-related fatalities globally to alcohol and says 39 percent of Americans are limiting their drinking or becoming a 100% non-drinker for health reasons.
There have always been non-drinkers
There have always been groups of youngsters who don’t consume alcohol, like in the pop culture scenes of the eighties, but those were more sub-cultural phenomena.
Millennials turning their backs on alcohol feels entirely more mainstream. And along with new health and wellness research and a rise in sober popular culture role models. Millennials have distinct advantages over other generations when attempting to live with no attractively packaged poison in their life.
The social media illusion of alcohol
Although drinking is on the decline with this generation, it’s still a social standard and may be difficult to kick if the people around you aren’t of the same mind. Sober influencers like Craig Beck AKA The Stop Drinking Expert are creating online societies for people who want support. To connect with people who understand that not drinking can be normal.
Also, the millennial insistence on variety is a key point. Just as the expanding number of veggies and vegans require suitable choices to be provided at restaurants, non-drinkers are demanding greater choices in regards to nightlife and conventional drinking places, and they’re getting great results, as well.
” If a young man or woman chooses that they do not want to drink, even on a temporary basis, they expect to have choices and possibly demand more alternatives,” states Leyton.
“We see this being reflected in the booze marketplace at the moment. Low-alcohol and no-alcohol beverages are really roaring here and elsewhere. If you reminisce to only a few years ago, there were a minimal amount of alcohol-free lagers and wines, and they just weren’t particularly nice to drink.”
Ready to become cool?
Even if not everyone ends up dumping booze, the shift toward making sobriety aspect of the general population will make it simpler for people to make better lifestyle decisions.
If you are ready to kick alcohol out of your life and need a little help. Click here to register your spot at the next FREE quit drinking seminar with Craig Beck.