How Alcohol Addiction Keeps You Hooked… It’s Not What You Think!

If you’re like me, a former problem drinker, you’ve probably spent countless hours thinking about why quitting drinking is so hard. The truth is, it’s not what you might think. It’s not about willpower, or moral failing, or weakness. It’s about understanding how alcohol works on your mind and body – and how it’s been lying to you.

The Great Deception

Alcohol, as described in the book ‘Alcohol Lied To Me’, is an accomplished liar. It convinces us that it’s a reward, a stress reliever, a social lubricant, and even a friend. But it’s a poison, slowly eroding our physical health, relationships, and personal growth.

Consider how alcohol affects our brain’s reward system. It hijacks the brain’s natural mechanisms, creating a false sense of pleasure and relief, which we then associate with drinking. This false association traps us in a cycle of craving and consumption under the guise of ‘relaxation’ or ‘fun’.

Counting the Real Cost

When we think about the impact of alcohol, it’s crucial to consider the broader picture. The World Health Organization reports that 3 million deaths annually are related to alcohol misuse. That’s not just a number; those are fathers, mothers, siblings, and friends lost to this addiction.

The economic cost is staggering too, with billions spent annually on healthcare, law enforcement, and lost productivity. We, as a society, pay the price due to the alcohol industry’s misleading narratives and our collective misunderstanding of alcohol’s true impact.

Beyond the 12 Steps

Many people are familiar with the 12-step approach popularized by Alcoholics Anonymous. However, this method doesn’t resonate with everyone. I was one of those people. I believed there had to be another way to break free from alcohol’s grip – and there is.

The Stop Drinking Expert course I developed embodies this alternative approach. It’s a method that doesn’t label you as ‘powerless’ or a ‘lifelong alcoholic’. Instead, it gives you the knowledge and tools to understand why you drink and how to stop effectively.

The Stigma and The Struggle

Even with growing awareness, the stigma surrounding alcohol addiction persists. Many people hesitate to seek help, fearing judgment or misunderstanding. But remember, admitting the problem is not a sign of weakness. It’s the first step towards regaining control over your life.

The Power to Change

Quitting drinking doesn’t have to be a Herculean task. By re-framing our understanding of alcohol and its effects, we can dismantle the lies it’s told us. We can reclaim the control it has over our lives.

One way to start this journey is by signing up for our free quit drinking webinar. In this session, you’ll learn more about alcohol’s deceptive tactics, understand its broader impact, and discover effective strategies to break free from its grip.

Remember, you’re not alone in this battle. With the right tools and understanding, you can overcome the lie of alcohol and start your journey toward a healthier, alcohol-free life.

Don’t let alcohol keep you hooked with its lies. Choose truth. Choose life.

Remember, there’s no shame in seeking help. Reach out. We’re here for you.

About the stop drinking expert

Craig Beck ABNLP. ABHYP. DhP. ICS. has been a professional alcohol cessation therapist since 2010. He has helped over 250,000 problem drinkers using his personal experience and professional training in the field of addiction recovery.

After struggling with his own alcohol addiction issues, Craig went on a journey of self-discovery and learning, studying the underlying causes of alcohol use disorders and how to overcome them. He has since become a board-certified Master Practitioner of NLP (Neuro-Linguistic Programming), The American Board of Hypnotherapy certified therapist, and an ICS-certified life coach specializing in alcohol addiction recovery.

Craig's personal experience with alcoholism gives him a unique perspective on the challenges of quitting drinking and staying sober. He understands the emotional and psychological factors contributing to addiction and knows how to help people overcome them.

In addition, Craig's formal training and certifications provide him with the knowledge and skills to develop effective strategies and techniques for addiction recovery. The Stop Drinking Expert approach to alcohol addiction uses a unique combination of CBT techniques and NLP reframing.

Craig's qualifications are evident in his successful track record helping people quit drinking. Craig Beck is the author of several alcohol addiction books, such as "Alcohol Lied to Me" and "The Alcohol Illusion".
His website,, provides a comprehensive guide on how to quit drinking, including practical tips, strategies, and resources for recovery.

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