February 10, 2018

Alcoholic Denial & How We Justify Our Drinking

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The Alcoholic Denial Problem

brandyAlcoholic denial is a strange thing. However, once you start to notice the nonsense around drinking it will become more and more clear. Alcohol is not something you want or need in your life a moment longer.

There is not one single benefit to drinking poison for fun.

I am writing this blog post on a British Airways flight from Larnaca, Cyprus to London, Heathrow. There is a middle-aged couple sitting next to me. The guy just ordered tonic water and his wife quietly ordered a brandy and coke.

Before the air hostess placed her drink down in front of her, she turned to her husband and said: ‘I am only having a brandy to settle my stomach before lunch’.

I resisted the urge to say ‘bulls*it, you are having brandy at 10 am because you are addicted to alcohol’.

You see, we don’t need to defend the stuff that we are not addicted to. The guy didn’t feel the urge to explain why he was having a tonic water. You don’t see marathon runners finish the race, gulp down some water and announce ‘oh I am only drinking this because I am thirsty’. This is pure and simply alcoholic denial.

Defensive = Problem

When you start defending your decisions to drink alcohol it appears normal inside the matrix but to people outside of it is a clear indicator that the persons know they have a problem but would rather hide it than deal with it.

As the saying goes ‘you can’t polish a turd, but you can cover it in glitter’. This woman next to me is simply sprinkling glitter all over the place.

I could fill an entire book with the insanity of alcohol and alcoholic denial but I am sure once you start on this path you are going to see similar stories unfolding everywhere you go. So for this blog post, I will just give you one story from my collection of alcohol insanity.

ice cream

The day I got given a free ice cream:

I live at the most easterly point of Europe on the Mediterranean island of Cyprus. Here, old-style hospitality is still very much the way. If you eat in a restaurant it is common for the owner to greet you personally and offer you complimentary fruit and after dinner drinks on the house.

A few months ago I was with a friend in the little town of Protaras, on the eastern coast of the island. We had enjoyed a beautiful three-course meal under the stars and were just about to ask for the check. The owner of the restaurant walked proudly over to our table and insisted that before we leave we have a drink with him.

It was one of those passive-aggressive situations that feel a little uncomfortable.

A Free Drink My Friend?

Alcoholic denial is common
Alcoholic denial is common

He looked at me and said ‘What would you like my friend. Whiskey, brandy or maybe a very nice Cyprus Ouzo?’

I of course declined and said I was fine with just the check. The smile dropped off his face as quickly as you like and he said ‘Nonsense, you must have a drink on the house. I insist’.

Again I declined and now he just looked angry.

‘Fine then I will bring you a bowl of ice-cream, just like we do for the children’, he said as he stormed off.

At the time I was actually really pleased because I do love ice-cream (a little too much). It wasn’t until we left the restaurant and started to walk towards the car that I thought again about what had happened. This was almost certainly an insult and only thinly veiled by my own greedy love of ice-cream.

I Am A Naughty Child

Apparently refusing free alcohol not only makes you less of a man. Also less of an adult, no better than an infant. I went from being a welcome customer to being a naughty child. All in the time it took for me to decline a polite offer of a glass of free poison.

This does not happen with any other drug apart from alcohol. Even though I have been talking about this subject on a professional level for over 8 years now. I still get shocked and surprised on a regular basis as to how deep it’s roots are buried in our social culture.

Alcohol has managed to fool the entire western world!

Alcoholic denial is real!

This attractively packaged poison has managed to fool otherwise intelligent people that it is a harmless bit of fun.

A harmless bit of fun that kills 3,500,000 every year – don’t be the next. Click here to take action and get started today. 

Craig Beck - The Stop Drinking Expert

About the author: Stop Drinking Expert - Craig Beck ABNLP. ABHYP. DhP. is an internationally renowned, specialist alcohol cessation coach and quit drinking mentor. Using his experience as a former problem drinker, combined with professionals qualifications, accreditations and practice as an addiction therapist, ICF licensed coach, master practitioner of NLP and master hypnotherapist. Independently respected and rated. Not a substitute for professional medical advice.

Craig Beck

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  1. Craig,
    Words are not enough to describe my thanks for your contribution to my life. Your clear, concise, organized thoughts have helped me turn around from a very dark lonely path. Thank you so much for giving me the map. I referred you to my Doctor who helps other people with this problem. He said thanks to me for that. I said I will thank you for him as well.
    He now uses your books to help other’s battle this foe. I think you are a wonderful person.

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